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Reframing your mindset and time management provides a foundation that will create a surge forward in your passion, career, and happiness. Tap into the resources, tools, and insights to Find Your Surge.
OCTO
Planning System
Where growth intersects with planning
Take a fresh approach to planning by blending a growth-oriented mindset with tried-and-true techniques. Imagine what you could achieve, if you could clear the clutter!
The OCTO Planning System was developed to help B2B marketers soar by layering in the level of impact each project has on their career growth and passion.
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Testimonials
I wanted to extend my deepest thanks and appreciation for all your support and guidance over the past two years. You have made such a tremendous impact on my career…
I wanted to extend my deepest thanks and appreciation for all your support and guidance over the past two years. You have made such a tremendous impact on my career, and your mentorship has been instrumental in helping me achieve my professional goals. I am grateful for the opportunities you have given me to further develop my skills and grow as a young marketing professional. It has truly been a privilege to work under your leadership and contribute to your vision.
Becca Smart
CRM & Email Marketing Specialist
at a Marketing Firm
Elisha’s mentorship greatly affected the trajectory of my professional development. As a mentor, she is thoughtful in her guidance and generous with her time. Under her tutelage, I was able to gain skills in strategy…
Elisha’s mentorship greatly affected the trajectory of my professional development. As a mentor, she is thoughtful in her guidance and generous with her time. Under her tutelage, I was able to gain skills in strategy, business development, and elevating brand positioning. She has helped me grow from a project executor into a planner and strategist. I’m grateful I was able to benefit from her experience and guidance.
Linda Cui
Marketing Manager
at a Architectural Firm
When I first started working for Elisha, though I was highly capable and eager, I needed guidance. She took me under her wing and gave me direction, understanding, and purpose for the work we were doing. Through her mentorship
When I first started working for Elisha, though I was highly capable and eager, I needed guidance. She took me under her wing and gave me direction, understanding, and purpose for the work we were doing. Through her mentorship, I secured one professional opportunity to another. I now currently serve as a mentor to hundreds of high school students looking for post-graduation opportunities and my abilities as a mentor would not be possible without the guidance that I once received directly from working with Elisha.
Maggie Ho
Associate Director
at an Educational Institution
Elisha is a patient and thorough trainer. She is able to adapt her teaching style to each person to maximize learning and retention. While training, she also encourages creative and collaborative problem-solving skills…
Elisha is a patient and thorough trainer. She is able to adapt her teaching style to each person to maximize learning and retention. While training, she also encourages creative and collaborative problem-solving skills, which build a real sense of “team” in our department. Even after five years, I will still go to Elisha first when I want to learn a new skill or solve an issue.
Beth Fair
Senior Proposal Manager
at an A/E/C Firm
DIGITAL COURSEWORK
Coming Soon
Get ready to supercharge your marketing career with our upcoming series of digital coursework! We are designing our coursework to support the time blocking and impact methodologies of the OCTO Planning System and create ease and momentum as you rediscover your passion and soar to new heights.
Hi there!
I’m Elisha and I’m a marketing professional juggling work and a big family. I have been through the highs and lows of being a working parent in the fast-paced, high pressure world of B2B marketing. In my journey of rediscovering my passion for marketing, I grew to understand the importance of mindset and time management’s effect on my overall well-being and career trajectory. I am excited about sharing with you what I have learned along the way.
I feel very fortunate to have worked with Elisha on major strategic pursuits. This included intelligence gathering, teaming strategy, relationship building, technical proposal and presentation execution. I have worked with senior marketing managers my entire career and believe Elisha clearly has the three characteristics that distinguish the great ones.
The first skill of a great senior marketing manager is to become the leader of the proposal team, rising above just coordinating. Elisha gives clear direction and effectively messages deliverables to progress the pursuit.
The second skill is the ability to influence proposal content and produce a proposal document of winning quality. Her ability to execute the formal team reviews were well organized and truly appreciated.
The third skill is the skill to make sure the presentation is messaged properly and contains clear win themes and differentiators. Elisha was very creative to make sure we took advantage of comprehensive differentiators while also addressing the evaluation criteria.
Elisha achieves success through proper delegation, just-in-time training, and constant motivation. She motivates the team to perform by tapping into humor, establishing individual working relationships, and harnessing the team’s competitiveness. She also communicates clearly, often, and enthusiastically, encouraging cooperation and keeping the momentum for the team.
Thomas J. Spearing, III, Senior Vice President, Strategic Major Pursuits
at a Global Construction Engineering Company
“I had a vision of creating a more strategic partnership between Sales Professionals and Marketing to ultimately better service the needs of clients and prospects. The model I inherited was one where Sales Professionals dictated solutions to the Marketing team. The challenge was to find the right partner who could be confident enough to earn the trust of strong sales professionals that never experienced a true partnership with marketing.
Elisha in short order proved to be that partner. She had a wide variety of marketing experience across multiple industries and had a collaborative personality to allow others to flourish in areas where they had the expertise, quickly earning their trust in her, as she challenged the status quo and provided alternate ideas. This concept quickly increased both opportunities and win rates, driving revenue and profit.
As a result of her progress, the proposing solutions selling concept piloted in her geography was rolled out nationally. Elisha can help transform a Marketing Department or a marketing professional and is the ideal leadership partner to the business.”
Michael McCurdy, Managing Principal
at a Global Commercial Real Estate Firm
Having worked with you these past few years I know you will be extremely successful at whatever you do. (If you could manage us, you can do anything!) Thank you for all of your diligence and the absolutely INCREDIBLE strides you made in turning our marketing into the gold standard. I am one of the few who saw both the “old way” and your way, but through the lens of someone who wasn’t so used to the “old way” that it just became acceptable. The differences that you made coming on-board and the edge you provided us really gave us a sense that we could compete with anyone. Thank you for all of your hard work and dedication and your total commitment to the entire team and to helping us succeed.
Daniel Brogan, Senior Director
at a Global Commercial Real Estate Firm
Find Your Surge is a company developed to provide marketing professionals the resources, tools, and insights to reignite their passion for marketing, optimize their workflows, and experience career growth.
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