Description
Need a tool that allows you to framework out your brand’s core elements, track KPIs and create top level planning for your brand campaigns? This ready-to-customize MS Word Template for Brand Awareness gives you the core framework to do just that, allowing you to keep your whole team on the same page and be a go-to resource to keep track of your brands performance.
This template includes areas for you to track:
– Brand Promise
– Brand Experience
– Brand Architecture
– Current Sentiment
– Opportunities & Tactics
– Measurement Tactics
– KPIs with Benchmarks, Goals, and Current Measurements
– Campaign Framework
– Big Idea
– Goal
– KPIs
– Corporate Goal Alignment
– Key Tactics
– Budget
– Targeting Personas
– Key Messaging
– Key Content and Creatives
– Timing
– Amplification Plan
– Channel
– Call to Action
– Goal KPI
– Budget Allocation
